We are pleased to advise you that credit unions have been voted as the most reputable organisation in Ireland in the 2018 RepTrak® study.

In total, over 7,000 members of the public were surveyed for the annual study which examines the emotional connection between people and the different companies and organisations they interact with. There were 17 different categories of organisations, with credit unions claiming the top spot overall. RepTrak stated that credit unions won for their ‘role in providing trusted financial services to local communities and being at the heart of communities in Ireland’.

Companies were ranked on a Reputation Pulse score from 0-100, based on levels of trust, respect, esteem and admiration. With a RepTrak® score of 82, credit unions were one of four organisations to fall within the ‘Excellent (80+)’ category. The average RepTrak® score was 66.0, with the an average score of 57.5 amongst financial services organisations.