We would like to thank all those that took part in the survey. We are now recruiting for our focus group interviews.
Killarney Credit Union undertook primary research with members/non- members of Killarney Credit Union in late 2015/2016. There were 89 responses to the online survey which was posted on www.killarneycu.ie. The research objectives were to ascertain member satisfaction with current services offered by the credit union, to establish awareness of current services, and to determine future new product development.
The majority of respondent were employed females aged between 43-54 years of age who have been members of Killarney Credit Union for more than 15 years and held individual membership, 39% of those who responded to the survey visited the credit union weekly. 99% of those surveyed stated that they would encourage others to join the credit union. The branch visited most frequently by respondents was Beech Road (52%) Park Road (42%) and Kenmare (7%). 74% of those surveyed had borrowed from the credit union.
When results were collated for all three branches visited, the following results were observed, 47% stated that opening hours were very good, 72% stated that staff courteousness was very good, 47% stated that speed of service was very good. 46% stated that level of information was very good. 32% stated that level of privacy was good with 8% stating it was poor. 44% stating that range of services was good with 12% rating them as average. 45% rated the comfort of the branch as very good, 52% stated that staff knowledge was very good. 49% stated that level of communication was very good.
Respondents who did not visit the branches rated the following as very good, online access (43%) email response (42%), website information (42%) and speed of letter response (42%). The areas in which improvements could be made and were rated as poor or average were online access (14%), availability of forms online (10%), ATM (4%) and email response (12%) were rated as poor.
51% stated the range of products offered in the credit union was good. 47% stated that the loan rates offered were good. 42% stated that communication received from the credit union was good. 54% stated that service delivery was good. 51% stated that staff provided the relevant information and 53% stated that complaints process was good. Respondents stated that they would borrow for car loans from the credit union and home loans from the bank. When asked to rate the loans process, respondents were very happy with the speed of decision, staff interaction, and information given at loan enquiry time.
There is high awareness of loans and savings by respondents and low awareness of insurance products and online access and quick lodge. Most of the respondents wished to hear about the credit union via email and from staff.
In relation to service development, the members wanted EFT, full online account access, will making debit cards, deposit accounts, web app, and long term savings accounts. 51% said they would pay to use a debit card.